On thursday October 31 Agile Marcom Consortium welcomes you on a Masterclass Business Model Canvas.
The Business Model Canvas (BMC) is a beautiful model developed by Alexander Osterwalder and others. But what can you do with it and why is this model relevant to use as an agile Marcom professional?
The BMC provides a complete picture of all aspects of business operations and how these aspects relate to each other. In this workshop Roald Tichelaar explains how the model works and what the challenges are. By using the BMC model you will better understand your current business and you can test new ideas so you can be truly relevant to your customer. You leave with new inspiration to deal with marcom issues in an agile way of working together with your client.
17.30 walk-in with light dinner
18.15 Welcome
18.20 Business Model Canvas – Masterclass by Roald Tichelaar
19:00 Get started with the BMC – hands-on workshop
19.45 Application of the Value Proposition Canvas – practical case by Misha van Hamersveld
20.00 Questions and wrap-up
Drinks until 21.00.
Location: Utrecht
Free for members, 50 euro for non members. No show without notice: 50 euro.
Registration HR event - 26 november
Registration